PR Marketing Manager

Location: Faisalabad (On-Site)
Job Type: Full-Time
Experience: 2–3 Years

The role involves managing influencer marketing campaigns, building social media, and public relations. The PR Marketing Manager will be responsible for day-to-day tasks related to engaging influencers/ actors, executing marketing strategies, and driving sales.

Key Responsibilities

• Influencer Discovery
  Research and shortlist influencers who are a strong fit for the health and wellness audience.
  
• Planning & Execution
  Design and launch influencer initiatives and campaigns for marketing purposes.
  
• Campaign Management
  Oversee influencer partnerships from outreach and content production to final campaign delivery. Guide and oversee content created by influencers to ensure it reflects the brand voice.
  
• Performance Monitoring
  Measure campaign outcomes and gather insights to continuously refine influencer marketing efforts.
  
• Coordination & Communication
  Manage all aspects of collaborations, including contract agreements, creative briefs, and day-to-day communication.

Requirements

• Strong communication and public relations skills.
• Strong interpersonal skills and ability to network effectively.
• Previous experience in the pharmaceutical or health care industry is a plus!
• Familiarity with the latest influencer trends.